The world has changed in significant ways, and salespeople today must have new skills, new attitudes, and a new understanding of how to work with their clients. Buyers today are overwhelmed by more choices of products and suppliers than they could ever possibly use. Today, you have to do more with less and faster selling effectively today means handling all the interpersonal aspects of a sale better than they have in the past. Today’s customers aren’t looking for quick fixes but rather looking for long-term relationships with suppliers who’ll be resources for them over the long haul. The ability of the sales organization to collaborate and partner with the Customers will make or break the sale.

A two-day training program designed for marketing and sales practitioners, particularly those who have not had formal training or have learned the rudiments of the profession by gut feel or experience. The seminar intends to provide the participants with an understanding of a new level of marketing and sales approach that works.